Damage Control.

Tom Demerly with advice for Specialized on managing the PR disaster that is Café Roubaix.

tomdemerly

By Tom Demerly.

1476523_259366990888061_809245045_n

 

Thursday, 12 December, 2013. Addendum to this Story: 

On Thursday, December 12 Specialized Bicycles Founder Mike Sinyard traveled to Cafe Roubaix Bicycles to delivery a personal apology and retraction of legal threats against the retailer.  Read the complete story here.

 

 

Saturday, 7 December, 2013.

Bicycle mega-brand Specialized created controversy today when news of legal threats against a small, Canadian veteran-owned bicycle retailer surfaced in the Calgary Herald newspaper. The story reports that Specialized Bicycles has threatened legal action against Dan Richter, owner of Cafe Roubaix Bicycle Studio, for using the word “Roubaix” in the name of his business. “Roubaix” is a widely recognized word in cycling usage from the famous spring classic bicycle race, Paris-Roubaix. Specialized Bicycles also has a series of bicycles named Roubaix for which they own some naming rights.

The story has gained inertia on social media sites Facebook and…

View original post 619 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: